Would you blow your entire annual advertising and marketing budget on just 1 ad to run as soon as in the course of the Superbowl?Of course you wouldn't. You know that individuals seeing your message just when wouldn't be enough.Then why do we have a tendency to commit our time and dollars on single-shot advertising, rather than repeated messages?The answer is... most people just never know any better. Identify supplementary information on the affiliated essay - Navigate to this hyperlink: open in a new browser window. Or, maybe it appears boring to repeat your message more than and over and more than and over.But the truth is, your fortune is in the stick to up!This previous weekend I went to hear direct advertising and marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. For the duration of his talk, he shared with the audience how he spent the final few decades of his life running Baltimore's #1 retail men's clothes shop, Gage Menswear, along with his late father.Bill talked about one of his 1st direct mail campaigns, and how during the preparing stages he announced to his dad that they had been going to mail a specific promotional offer you to the very same list not as soon as, not twice, but 3 times. For further information, you can take a gander at: human resources manager. His father was appalled and yelled at Bill that he was crazy and was wasting their funds!Bill persisted and mailed all 3 pieces of the campaign. Properly, their outcomes revealed that mailing the exact identical offer you three instances not only enhanced their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.Why does repeating your message perform? online newsletters writingIt's straightforward... folks are inundated with messages each and every day. Last statistic I heard was each of us sees more than 3,700 distinct messages a day! That signifies you need to repeat your self more than and more than if you're going to break by means of the clutter, in fact get their attention, get them to study or listen AND get them to respond.Your assignment is to now look at all locations of your marketing and advertising and advertising in your enterprise, and see exactly where you require to add some comply with up.Some fast locations to look at:Your Ezines - Are you publishing your ezine enough? When a month just does not reduce it anymore. You ought to be reaching out and "touching" your prospects and clients at least as soon as a week, if not a lot more. (If you are running out of concepts or you're not certain how to do this with no bugging people, my ezine program takes care of that for you!)Teleseminars and Reside Events - When promoting events, you happen to be going to want a lot of more than one particular or two announcements or mailings. As a general rule, when I am really trying to fill up a teleseminar (telephone seminar) I sent out at least 3 emails devoted to the promotion. For reside events, you need to have dozens of messages, and properly ahead of time. Most of the trainers I know start off advertising and marketing no much less than six months ahead of any reside occasion they are hosting!One particular-on-One Advertising and marketing - If you cold get in touch with or mail out letters to prospects, how numerous occasions are you following up? Don't be afraid to contact or mail once more. I myself have lastly responded to an offer following I've been contacted numerous instances, and was glad the vendor took the initiative to stick to up.Marketing - As an alternative of blowing your spending budget on a handful of huge ads per year, attempt running a smaller sized ad much far more often! Also most publications, both online and offline, will generally give you huge discounts for buying more than 1 ad at a time. (I do this with ads in my own ezine, Straight Shooter Advertising.)Remember, numerous marketing and advertising authorities who test all these strategies say that repetition is the essential. So don't even really feel you have to be creative with your advertising - just saying or mailing the same issue more than and more than is much better than not saying it or mailing it once more..